But Isnít the Author Supposed to Do the Marketing?

Youíre a publisher. Youíve had some modest success, and now youíre expanding to publish other books. You want to make this a profitable business, but it all feels so overwhelming.

Meanwhile, your authors keep coming to you and asking for marketing advice, support, and action—and you donít know what to tell them. Or you feel you could be giving them more help, but youíre too busy producing your future titles. They want books to move! And you also want books to move!

The vast majority of books never even earn out their advance. 98 percent sell 5000 copies or fewer (and fully 90 percent sell under 1000 copies). Yet youíve invested substantial time and money in producing your books, and youíd like the world to notice that youíve created something fabulous!

Let me tell you about an inexpensive road map that will help both you and your authors—and if you buy copies for all your authors as well as yourself, you may qualify for substantial discounts.

As a publisher myself, I understand exactly how you feel.

My name is Shel Horowitz, and I've published four books with traditional publishers (John Wiley & Sons, Simon & Schuster, Chelsea Green, and Stackpole) and four as a self-publisher. For well over a decade, now, I've written marketing copy and assisted in strategic planning for small and mid-size publishers. My first e-book, produced in 1995 before the term had even been invented, helped keep an otherwise-obsolete book alive for three more years, by allowing me to use my existing inventory but still keep the information current.

Want individual help with your marketing? I provide one-to-one marketing consulting and copywriting, including marketing plans, press releases, book jacket copy, web pages, and more. Please click here to learn more (on our sister site, FrugalMarketing.com)

Ready to order? Please click here.

Speaking of e-books... make sure you keep reading all the way to the bottom, where youíll learn how you can get a free copy of How To Write And Publish A Marketable Book—five additional chapters that cover:
  • How to identify and reach your market
  • How to identify the best publishing model and technology for your particular book
  • How to choose titles/subtitles and design covers that are effective in the marketplace—they help to sell your book
  • How to get your book into bookstores

As an example, my (self-published) sixth book, Principled Profit: Marketing That Puts People First is an award-winning book that was profitable the day it was printed, thanks to a 1000-copy pre-publication sale to a major corporation. It's been resold to foreign publishers, reviewed in Publishers Weekly and garnered over 80 endorsements, including Jack Canfield of Chicken Soup for the Soul and Jay Conrad Levinson of Guerrilla Marketing, among others. I even resold the US rights to John Wiley & Sons (without using an agent), which published an updated and expanded version under the title, Guerrilla Marketing Goes Green.

For eight years, people were coming up to me when I spoke at publishing conferences and saying things like, "You've written four books about marketing for all sorts of businesses, but you know so much about the book industry! When are you going to write a marketing book just for writers and publishers?"

So I took their advice and wrote my seventh book: Grassroots Marketing for Authors and Publishers.

The book industry is rigged against ordinary folks, and 90 percent of books never sell more than 1000 copies. Let'ís make yours different! Let's make yours a winner.

Grassroots Marketing for Authors and Publishers, endorsed my several of the biggest names in the independent publishing world, among them John Kremer, Dan Poynter, Fern Reiss, and Marilyn Ross (click here to read their praises) is what your authors need to succeed.

The book includes...

—>Concepts and Strategies for Success

  • Seven different types of book-promotion websites, with pluses and minus of each (and several examples)
  • Three strategies to set your book apart from the pack and greatly increase the likelihood that your book will be taken seriously
  • Twelve ways to promote your book on Google, above and beyond basic search
  • Another twelve ways to get the most out of amazon.com
  • Two entire chapters on understanding bookstores and making them work
  • Four excellent tools to get coverage in the mainstream media

—>Tactics and Examples

But that wouldn't be enough—you want hands-on examples. And as you know from my other books, I'm a strong believer in specific examples that you can learn from and work into your own marketing, so you also get...

  • Two complete, full-length marketing plans actually prepared for paying customers—and another one available as a downloadable no-charge bonus for anyone who purchases the book through me
  • Eight actual press releases and six media pitches that got attention for books?including one that got coverage in 63 national and international newspapers and other news outlets, among them The Wall Street Journal, Chicago Tribune, UPI, Reuters, the news services of Google, Yahoo, and Netscape, and news media in eight foreign countries—and another that was only sent to 12 trade journals and got coverage in seven of them (including three major feature stories)
  • Success stories from at least 41 ordinary authors and publishers and a dozen or so industry experts, highlighting the methods they used to get their books noticed—and sold
  • An extensive 16-page resource appendix listing dozens of useful books, websites, publications, book coaches, organizations, etc.
  • Seven additional chapters in two supplementary e-books that provide extra advice for those publishing their own books, as well as on how to market online through social media—included at no extra charge with every order from this site

And far more success tools than I can tell you about without making this as long as a book.

Grassroots Marketing for Authors and Publishers is a 290-page paperback jammed with useful, practical information. Yes, we could charge $50 or even more for it, and it would be worth the price—but we don't work that way. Because we believe in delivering lots of value at affordable prices, you can snag your copy of for just $24.95 plus shipping, or as an e-book for just $19.95 with no shipping charge (shipping costs for the paperback depend on your location and preferred shipping method).

Ready to order? Please click here.

If you'd like to see the complete Index, please click here. And here's the full Table of Contents for the book and both e-books:

PART I: CREATING A MARKETABLE BOOK
Chapter 1: The Marketing Plan—and Marketing Stunts
Chapter 2: Publish Traditionally, Self-Publish, or Subsidy Publish?
Chapter 3: Endorsements, Reviews, and Awards

PART II: PUBLICITY
Chapter 4: Personal Networking
Chapter 5: Build Your Website(s)
Chapter 6: Google
Chapter 7: Attract Attention Elsewhere Online
Chapter 8: Hook In the Traditional Media
Chapter 9: How to Give Great Interviews

PART III: GET INTO—AND OUT OF—BOOKSTORES AND LIBRARIES
Chapter 10: Understand the Bookstore System
Chapter 11: Succeed with Bookstores, Libraries, and Other Retail Venues
Chapter 12: Amazon and Other Online Bookstores

PART IV: ADVANCED MARKETING
Chapter 13: Speak to Sell
Chapter 14: Trade Shows and Book Fairs
Chapter 15: Affiliate and Joint-Venture Marketing
Chapter 16: Advertising and Direct Mail
Chapter 17: Sell Rights, Extend the Brand, Make Profits

Appendix: Resources
Index

Ready to order? Please click here.

All orders from this site include two useful e-books. Especially for publishers, you get How to Write and Publish a Marketable Book, with these five additional chapters:

Chapter 1: Determine Your Audience, Find Your Market
Chapter 2: Which Technology Should You Use?
Chapter 3: Find the Perfect Title
Chapter 4: Covers: Marketing from the Outside In
Chapter 5: How to Get Into the Stores: Distributors and Wholesalers

And because the world of marketing is changing very rapidly, you also get Web 2.0 Marketing for the 21st Century: The Missing Chapters of Grassroots Marketing. Here's the Table of Contents for that e-book:

INTRODUCTION

CHAPTER 1: WEB 2.0
1: Why Participate in Social Networking?
2: Specific Social Networking Strategies
3: Which Sites Should You Participate On?
4: Your Own Blog
How to Get Your Blog Noticed:
If a Blog Feels Too Overwhelming
5: Market With Others' Blogs
Comments
Guest Blogging
Interviews and Excerpts
Affiliate Relationships
6: Other Web 2.0 sites
Comment on News Articles
"I Found Something Cool" Sites
Set Up a Squidoo Lens
Contribute to Wikipedia
7: Develop Social Network Applications or other Viral Media

CHAPTER 2: WHAT ELSE HAS CHANGED?
1. Important Changes to E-Mail
The From Line
Subject Line
Body of the E-mail
2. Paid Ads Online
Pay-Per-Click
Paid Viral Tools
3. Changing Publicity Strategies

APPENDIX: MORE RESOURCES FOR YOU
Shel's Books and Products
Monetizing Social Media
Resources on Google Ads
Help Directly from Shel

Ready to order? Please click here.

Ready to order? Please click here.

If you prefer to order from Amazon, please click here. We understand that it's more familiar and we won't hold a grudge. But please be aware that all the bonuses are available only on orders placed through our site or our office (800-683-9673/413-586-2388, 8 am. to 10 p.m. U.S. Eastern time). If you decide to order them separately later, you can buy the bonuses for $9.95.



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